| Key 1 Open Up! |
Do your leaders look beyond your industry for inspiration? Do you hire people from other industries or (better yet) multi-industry people?
Should you be looking further afield for inspiration – and talent? |
| Key 2 Open In! |
Are your leaders looking deeply at what customers really need and want — not just what you are giving them? Are you looking deeply at what employees really need and want — not just how well they fit into an org-chart box?
Design Thinking (DT) is a successful field because designers dig deeply into what users are really trying to accomplish. Instead of tweaking today’s tool, they open up to radically different ways of achieving the same goal — and produce winning products, services, and employee experiences thereby. In fact, one simple way to enhance customer satisfaction is to enhance employee satisfaction. They are highly correlated. Are you using DT to enhance both? |
| Key 3 Collection |
Collect ideas, people, skills, experiences, and technologies broadly. Have you created such a collection? Have you made it easy (and worth-their-while!) for employees to use it and contribute? Do you reach into other companies’ collections?The point is not to plan for synchronicity. The point is to prepare for it. |
| Key 4 Sense the Real Problem |
Are your employees trapped and rule-bound in an office or free to explore how to serve customers better?
No one does Design Thinking successfully while trapped in an office. You have to be there where people live and work, sharing their experiences, sensing problems and opportunities. |
| Key 5 Ask Questions |
Encourage your employees to ask deep questions and make radical, high-value fusions, even if some fail.
Have you crafted a culture that embraces deep questioning and radical innovating? |
Chance really does favour the prepared mind — and creative corporate cultures that use these keys to unlock new value with radical innovation.
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By Dr C J Meadows, Director, The Innovation & Entrepreneurship Center at SP Jain School of Global Management.
Extract from: hrmasia Daily News | Jan 3, 2022
